Services
Strategy, design, development, marketing, SoMe management & content
Partnership duration
February 2022-now
Industry
Food & beverage
Case information
Chokoart, a brand specializing in exquisite chocolates and premium teas, had built a successful physical retail business and was ready to expand its reach online. Recognizing the potential of e-commerce, they approached us with a clear objective: to scale their operations and establish a strong digital presence.
They wanted a redesign of their old website that not only showcased their delectable offerings but also provided a seamless user journey from homepage to checkout. Additionally, they needed compelling content and a robust online marketing strategy to attract, engage, and grow their customer base. Through our collaboration, we helped Chokoart tap into new markets and accelerate their growth in the digital space
Our results from the past year
Over the past 12 months, we have achieved the following results together. The data compares our 2024 end report with the 2023 report, highlighting consistent year-over-year growth
Total revenue
Total orders
New customers
Avg. Order value
Avg. ROAS
Scaling ad spend while staying profitable
Before partnering with us, Chokoart had experimented with e-commerce using a small ad budget but struggled to gain traction. As a chocolate distributor with low product margins, keeping marketing costs low was crucial for profitability. We refined their digital strategy, optimizing ad spend and conversion rates to significantly scale their budget while maintaining profitability. By focusing on cost-effective customer acquisition and performance-driven campaigns, we helped Chokoart build a sustainable and scalable online business.
How we got the results
We achieved these results through a combination of strategic planning, continuous optimization, and a deep understanding of Chokoarts audience’. By leveraging data-driven insights and adapting our approach, we were able to deliver impactful outcomes.
Content creation
With 70% of a campaign’s ROI attributable to ad creative, content is more than branding—it’s a performance driver. For Chokoart’s success, we used a data-driven approach, analyzing engagement, conversions, and ad performance. By leveraging high-performing creative strategies—compelling storytelling, strong visuals, and A/B testing—we optimized content for both organic and paid channels.
Working with data
We helped Chokoart allocate resources more efficiently by analyzing spending patterns and directing funds to high-impact areas. Beyond cost optimization, we provided deep insights into key financial metrics like CAC, LTV and ROI. This clarity enabled them to pinpoint profitability, make data-driven decisions, and scale sustainably—improving both short-term performance and long-term financial stability.
Conversion optimization
For Chokoart’s e-commerce success, we focused on conversion optimization—enhancing product pages, simplifying checkout flows, and refining CTAs. Through A/B testing, heatmap analysis, and UX improvements, we reduced friction and increased conversions.
Creating an Online Shopping Experience
We embarked on a complete design of Chokoart’s website and e-commerce storefront, focusing on functionality and user-friendliness. Our design team created an inviting and visually appealing interface, prominently showcasing the beauty of Chokoart’s products, allure of their premium tea selections, etc. We implemented an intuitive user interface, ensuring that customers could effortlessly navigate the site, explore product details, and proceed smoothly to the checkout process.
A trusted partnership, not just a strategy
We don’t believe in one-size-fits-all solutions or quick fixes. Instead of pushing aggressive sales tactics, we worked alongside Chokoart to refine their digital strategy, ensuring long-term profitability and scalability. Through open communication and transparent collaboration, we built a foundation of trust that continues to drive success.
Bringing the products to life
To enhance Chokoart’s online presence, we produced a range of high-quality content. This included visually stunning product photography and videography, capturing the essence of their premium offerings. We also created engaging videos tailored for paid ads on Facebook and Instagram, highlighting the artistry behind Chokoart’s chocolates and the indulgence of their teas.
Testimonial
Colombi participated in the realization of our webshop from the very first day, and we immediately appreciated their seriousness, availability and, above all, their professionalism. After these 3 years of collaboration, our need for help and guidance has only increased, and Colombi has always proven to be able to solve the tasks. Over time, Colombi has become an irreplaceable advisor and partner.
Alessandro Cesselli, CEO Chokoart
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